Clearly having not read the room over the last few months, PUBG creator Krafton has announced it has “entered a memorandum of understanding (MOU) with Naver Z to develop a new Web 3.0 and non-fungible token (NFT) project”. Sigh.
This project will be aimed at building an “NFT metaverse platform”, with Krafton using its experience of creating games such as PUBG to “develop a user-generation content [UGC] creation tool”. The company will use Unreal Engine to build a “high-quality virtual world”.
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Naver Z (the company behind Asia’s largest metaverse platform Zepeto), will then use its experience to manage “the metaverse service and its surrounding community and social services”.
A statement from HyungChul Park, Lead of Web 3.0 team at Krafton, reads: “This partnership between Krafton and Naver Z is bolstered by each company’s unique expertise and shared global focused as they look toward a future driven by NFTs and metaverses.